Course Modules

Begin Here!

Begin Here!
Module Completed Module In Progress Module Locked
Begin Here! 4431852  
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    Faculty Faculty
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    Textbook Textbook
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    Bus 127 - Syllabus Bus 127 - Syllabus
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  • Discussion Topic
    Introduce Yourself Introduce Yourself
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Week One (9/24 - 9/29)

Week One (9/24 - 9/29)
Module Completed Module In Progress Module Locked
Week One (9/24 - 9/29) 4431853  
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    Introduction to Week 1 Introduction to Week 1
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  • Attachment
    Chapter 1 (PDF) - in case you are waiting for the textbook Chapter 1 (PDF) - in case you are waiting for the textbook
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Chapter 2 (PDF) - in case you are waiting for the textbook Chapter 2 (PDF) - in case you are waiting for the textbook
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 1.1: How to Manage PR Disasters in Social Media Lecture 1.1: How to Manage PR Disasters in Social Media
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    Lecture 1.2: Top Brands Worst Social Media Mistakes Lecture 1.2: Top Brands Worst Social Media Mistakes
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    Case Study 1.1: JetBlue Uses Social Media to Connect with Customers Case Study 1.1: JetBlue Uses Social Media to Connect with Customers
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  • Assignment
    Assignment 1.1: Monitoring and handling social media crises - due Thursday Assignment 1.1: Monitoring and handling social media crises - due Thursday
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    Case Study 1.2: The Kryptonite Bike Lock Fiasco Case Study 1.2: The Kryptonite Bike Lock Fiasco
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  • Assignment
    Assignment 1.2: Understanding how to monitor and handle social media crises - due Sunday Assignment 1.2: Understanding how to monitor and handle social media crises - due Sunday
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  • Quiz
    Quiz 1 Quiz 1
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Week Two (9/30 - 10/6)

Week Two (9/30 - 10/6)
Module Completed Module In Progress Module Locked
Week Two (9/30 - 10/6) 4431854  
  • Page
    Introduction for Week 2 Introduction for Week 2
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  • Attachment
    Chapter 3 (PDF) - in case you are waiting for the textbook Chapter 3 (PDF) - in case you are waiting for the textbook
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Chapter 4 (PDF) - in case you are waiting for the textbook Chapter 4 (PDF) - in case you are waiting for the textbook
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 2.1: Lego & Content Marketing Lecture 2.1: Lego & Content Marketing
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    Case Study 2.1: Lego’s Market Segmentation Strategy Case Study 2.1: Lego’s Market Segmentation Strategy
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  • Assignment
    Assignment 2.1: Identifying a social media target audience - due Thursday Assignment 2.1: Identifying a social media target audience - due Thursday
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    Lecture 2.2: Rules of Engagement For Social Media Marketers Lecture 2.2: Rules of Engagement For Social Media Marketers
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    Case Study 2.2: British Petroleum Runs the Social Media Gauntlet Case Study 2.2: British Petroleum Runs the Social Media Gauntlet
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  • Assignment
    Assignment 2.2: Recognizing the rules of the road for social media interactions - due Sunday Assignment 2.2: Recognizing the rules of the road for social media interactions - due Sunday
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  • Quiz
    Quiz 2 Quiz 2
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Week Three (10/7 - 10/13)

Week Three (10/7 - 10/13)
Module Completed Module In Progress Module Locked
Week Three (10/7 - 10/13) 4431855  
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    Introduction for Week 3 Introduction for Week 3
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    Lecture 3.1: Marketing with LinkedIn Lecture 3.1: Marketing with LinkedIn
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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    Case Study 3.1: Disney Case Study 3.1: Disney
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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    Lecture 3.2: evergreen practices for SMM platforms Lecture 3.2: evergreen practices for SMM platforms
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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    Lecture 3.3 Instagram Marketing Lecture 3.3 Instagram Marketing
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    Case Study 3.2: Anvil Media Uses LinkedIn for Brand Building Case Study 3.2: Anvil Media Uses LinkedIn for Brand Building
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  • Assignment
    Assignment 3.1: Understanding how to influence with social networks - due Thursday Assignment 3.1: Understanding how to influence with social networks - due Thursday
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    Assignment 3.2: Exploring how to market with FB, IG & LI - due Sunday Assignment 3.2: Exploring how to market with FB, IG & LI - due Sunday
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Quiz
    Quiz 3 Quiz 3
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Week Four (10/14 - 10/20)

Week Four (10/14 - 10/20)
Module Completed Module In Progress Module Locked
Week Four (10/14 - 10/20) 4431856  
  • Page
    Introduction to Week 4 Introduction to Week 4
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 4.1: Marketing with Twitter/Microblogging Lecture 4.1: Marketing with Twitter/Microblogging
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 4.2: Twitter Marketing Strategies Lecture 4.2: Twitter Marketing Strategies
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 4.3: Using Twitter for Customer Support Lecture 4.3: Using Twitter for Customer Support
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Case Study 4.1: TurboTax Experts Take Over Twitter Case Study 4.1: TurboTax Experts Take Over Twitter
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    Assignment 4.1: Understanding how to market with Twitter - due Thursday Assignment 4.1: Understanding how to market with Twitter - due Thursday
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    Assignment 4.2: Using Twitter for promotion - due Sunday Assignment 4.2: Using Twitter for promotion - due Sunday
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Quiz
    Quiz 4 Quiz 4
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week Five (10/21 - 10/27)

Week Five (10/21 - 10/27)
Module Completed Module In Progress Module Locked
Week Five (10/21 - 10/27) 4431857  
  • Page
    Introduction to Week 5 Introduction to Week 5
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 5.1: The Founding of the Huffington Post Blog Lecture 5.1: The Founding of the Huffington Post Blog
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 5.2: Corporate Blogging Lecture 5.2: Corporate Blogging
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 5.3: How to Create a Successful Podcast Lecture 5.3: How to Create a Successful Podcast
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Case Study 5.1: The Huffington Post: How a Single Voice Became Many Case Study 5.1: The Huffington Post: How a Single Voice Became Many
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    Assignment 5.1: Using blogs to promote business - due Thursday Assignment 5.1: Using blogs to promote business - due Thursday
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    Assignment 5.2: Evaluating real world corporate blogs - due Sunday Assignment 5.2: Evaluating real world corporate blogs - due Sunday
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Quiz
    Quiz 5 Quiz 5
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week Six (10/28 - 11/3)

Week Six (10/28 - 11/3)
Module Completed Module In Progress Module Locked
Week Six (10/28 - 11/3) 4431858  
  • Page
    Introduction to Week 6 Introduction to Week 6
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 6.1: Getting Started with YouTube Marketing Lecture 6.1: Getting Started with YouTube Marketing
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 6.2: YouTube Marketing 2019 Lecture 6.2: YouTube Marketing 2019
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Case Study 6.1: Home Depot Shows You How Case Study 6.1: Home Depot Shows You How
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    Assignment 6.1: Exploring how to use video marketing - due Thursday Assignment 6.1: Exploring how to use video marketing - due Thursday
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Case Study 6.2: Who Are You with Nikon? Case Study 6.2: Who Are You with Nikon?
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    Assignment 6.2: Understanding how to market with photo sharing sites - due Sunday Assignment 6.2: Understanding how to market with photo sharing sites - due Sunday
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Quiz
    Quiz 6 Quiz 6
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Extras! Extras!
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week Seven (11/4 - 11/10)

Week Seven (11/4 - 11/10)
Module Completed Module In Progress Module Locked
Week Seven (11/4 - 11/10) 4431859  
  • Page
    Introduction to Week 7 Introduction to Week 7
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 7.1: Exploring Social News Sites Lecture 7.1: Exploring Social News Sites
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 7.2: The Decline of Article Directories Lecture 7.2: The Decline of Article Directories
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 7.3: Publishing an eBook Lecture 7.3: Publishing an eBook
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Case Study 7.1: How Business Pioneers Take Advantage of Quora Case Study 7.1: How Business Pioneers Take Advantage of Quora
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    Assignment 7.1: Exploring how to use Q&A sites for marketing - due Thursday Assignment 7.1: Exploring how to use Q&A sites for marketing - due Thursday
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    Assignment 7.2: Understanding how to market with e-books - due Sunday Assignment 7.2: Understanding how to market with e-books - due Sunday
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Quiz
    Quiz 7 Quiz 7
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week Eight (11/11- 11/17)

Week Eight (11/11- 11/17)
Module Completed Module In Progress Module Locked
Week Eight (11/11- 11/17) 4431860  
  • Page
    Introduction To Week 8 Introduction To Week 8
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 8.1: Mobile Marketing for 2020 Lecture 8.1: Mobile Marketing for 2020
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 8.2: Mobile Apps vs. Mobile Web Lecture 8.2: Mobile Apps vs. Mobile Web
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 8.3: Expert Tips for Location Based Marketing Lecture 8.3: Expert Tips for Location Based Marketing
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Case Study 8.1: Whole Foods , Barneys & GasBuddy Case Study 8.1: Whole Foods , Barneys & GasBuddy
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    Assignment 8.1: Exploring how to promote with location-based social services - due Thursday Assignment 8.1: Exploring how to promote with location-based social services - due Thursday
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Case Study 8.2: Dunkin’ Donuts Gets You Running with Mobile Marketing Case Study 8.2: Dunkin’ Donuts Gets You Running with Mobile Marketing
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    Assignment 8.2: Understanding how to use mobile and location marketing - due Sunday Assignment 8.2: Understanding how to use mobile and location marketing - due Sunday
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Quiz
    Quiz 8 Quiz 8
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week Nine (11/18 - 11/24)

Week Nine (11/18 - 11/24)
Module Completed Module In Progress Module Locked
Week Nine (11/18 - 11/24) 4431861  
  • Page
    Introduction to Week 9 Introduction to Week 9
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 9.1: Social Media Monitoring and Listening Tools Lecture 9.1: Social Media Monitoring and Listening Tools
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 9.2: Using Sentiment Analysis to Monitor a Brand Lecture 9.2: Using Sentiment Analysis to Monitor a Brand
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 9.3: Critical Social Media Key Performance Indicators (KPIs) Lecture 9.3: Critical Social Media Key Performance Indicators (KPIs)
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Case Study 9.1: Barclays Uses Social Media Monitoring Case Study 9.1: Barclays Uses Social Media Monitoring
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    Assignment 9.1: Evaluating the progress of a social media marketing campaign - due Thursday Assignment 9.1: Evaluating the progress of a social media marketing campaign - due Thursday
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    Assignment 9.2: Understanding how to build brands with sentiment analysis - due Sunday Assignment 9.2: Understanding how to build brands with sentiment analysis - due Sunday
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Quiz
    Quiz 9 Quiz 9
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Thanksgiving Vacation (11/25 - 12/1) NO ASSIGNMENTS OR QUIZ DUE

Thanksgiving Vacation (11/25 - 12/1) NO ASSIGNMENTS OR QUIZ DUE
Module Completed Module In Progress Module Locked
Thanksgiving Vacation (11/25 - 12/1) NO ASSIGNMENTS OR QUIZ DUE 4431862  

Week Ten (12/2 - 12/8)

Week Ten (12/2 - 12/8)
Module Completed Module In Progress Module Locked
Week Ten (12/2 - 12/8) 4431863  
  • Page
    Introduction to Week 10 Introduction to Week 10
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 10.1: Five Steps to a Winning Social Media Marketing Plan Lecture 10.1: Five Steps to a Winning Social Media Marketing Plan
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Lecture 10.2: Social Media Marketing Trends Lecture 10.2: Social Media Marketing Trends
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    Assignment 10.1: Understanding how to assemble a social media marketing plan - due Thursday Assignment 10.1: Understanding how to assemble a social media marketing plan - due Thursday
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    Assignment 10.2: Exploring social media marketing trends - due Sunday Assignment 10.2: Exploring social media marketing trends - due Sunday
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Quiz
    Quiz 10 Quiz 10
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 11: Final Paper, due Tuesday, December 10th

Week 11: Final Paper, due Tuesday, December 10th
Module Completed Module In Progress Module Locked
Week 11: Final Paper, due Tuesday, December 10th 4431864  
  • Assignment
    Final Research Paper Final Research Paper
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
 
minimum score must view must submit must contribute