Textbook

Please purchase the following textbook as soon as possible. We will cover every single chapter of the textbook this quarter.

Social Media Marketing: A Strategic Approach, 2nd Edition
by Barker & Barker
ISBN 9781305502758
Copyright 2017

***I have included the first four chapters in pdf under Week 1 and Week 2 modules in case you are waiting for the textbook. You will need the textbook starting the third week.