Assignment 4.1: Understanding how to market with Twitter - due Thursday

In Chapter 6, you discovered how Twitter is making possible many new business opportunities.

To better understand the role of Twitter in an organization's social media marketing efforts, follow these instructions:

Read the Case Study 4.1: TurboTax Experts Take Over Twitter.

Answer ALL of the following questions:

1. TurboTax has strong name recognition from Intuit’s software Quicken. How did this affect the company’s Twitter strategy?
2.  Name the pros and cons of asking for tax advice on Twitter. What specific social media marketing tactics does the company use to better manage the rush around tax day?
3.  How does the seasonal nature of TurboTax’s work make social media marketing easier? More difficult? What specific steps do you think the company takes to make the rush around tax day easier to manage?
4. The article names word-of-mouth recommendations as one advantage of TurboTax’s Twitter strategy. What other advantages exist that weren’t mentioned?

Requirements: 

1. Incorporate your readings into your answers.
2. Your answer to each question should be a minimum of 50 words.
3. Your writing needs to be college level with proper grammar, punctuation, and capitalization.

Post your assignment  by Thursday midnight.