Course Modules: BUS 127 F17 7027 - SOCIAL MEDIA MARKETING

Course Information

Course Information Course Information

Page

Textbook Textbook 1

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Attachment

Syllabus Syllabus 2

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Page

Faculty Faculty 3

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Week One (9/19 - 9/24)

Week One (9/19 - 9/24) Week One (9/19 - 9/24)

Page

Introduction to Week 1 Introduction to Week 1 1

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Attachment

Chapter 1 (PDF) - in case you are waiting for the textbook Chapter 1 (PDF) - in case you are waiting for the textbook 2

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Attachment

Chapter 2 (PDF) - in case you are waiting for the textbook Chapter 2 (PDF) - in case you are waiting for the textbook 3

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Lecture 1.1: How to Manage PR Disasters in Social Media Lecture 1.1: How to Manage PR Disasters in Social Media 4

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Lecture 1.2: Top Brands Worst Social Media Mistakes Lecture 1.2: Top Brands Worst Social Media Mistakes 5

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Case Study 1.1: JetBlue Uses Social Media to Connect with Customers Case Study 1.1: JetBlue Uses Social Media to Connect with Customers 6

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Assignment

Assignment 1.1: Monitoring and handling social media crises - due Thursday Assignment 1.1: Monitoring and handling social media crises - due Thursday 20 7

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Case Study 1.2: The Kryptonite Bike Lock Fiasco Case Study 1.2: The Kryptonite Bike Lock Fiasco 8

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Assignment

Assignment 1.2: Understanding how to monitor and handle social media crises - due Sunday Assignment 1.2: Understanding how to monitor and handle social media crises - due Sunday 20 9

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Quiz

Quiz 1 Quiz 1 20 10

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Week Two (9/25 - 10/1)

Week Two (9/25 - 10/1) Week Two (9/25 - 10/1)

Page

Introduction for Week 2 Introduction for Week 2 1

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Attachment

Chapter 3 (PDF) - in case you are waiting for the textbook Chapter 3 (PDF) - in case you are waiting for the textbook 2

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Attachment

Chapter 4 (PDF) - in case you are waiting for the textbook Chapter 4 (PDF) - in case you are waiting for the textbook 3

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Page

Lecture 2.1: Lego and its Primary Target Market Lecture 2.1: Lego and its Primary Target Market 4

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Page

Lecture 2.2: Rules of Engagement For Social Media Marketers Lecture 2.2: Rules of Engagement For Social Media Marketers 5

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Case Study 2.1: Lego’s Market Segmentation Strategy Case Study 2.1: Lego’s Market Segmentation Strategy 6

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Assignment

Assignment 2.1: Identifying a social media target audience - due Thursday Assignment 2.1: Identifying a social media target audience - due Thursday 20 7

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Case Study 2.2: British Petroleum Runs the Social Media Gauntlet Case Study 2.2: British Petroleum Runs the Social Media Gauntlet 8

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Assignment

Assignment 2.2: Recognizing the rules of the road for social media interactions - due Sunday Assignment 2.2: Recognizing the rules of the road for social media interactions - due Sunday 20 9

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Quiz

Quiz 2 Quiz 2 20 10

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Week Three (10/2 - 10/8)

Week Three (10/2 - 10/8) Week Three (10/2 - 10/8)

Page

Introduction for Week 3 Introduction for Week 3 1

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Page

Lecture 3.1: Marketing with LinkedIn Lecture 3.1: Marketing with LinkedIn 2

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Lecture 3.2: Facebook Marketing Evolves Lecture 3.2: Facebook Marketing Evolves 3

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Page

Case Study 3.1: Anvil Media Uses LinkedIn for Brand Building Case Study 3.1: Anvil Media Uses LinkedIn for Brand Building 4

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Assignment

Assignment 3.1: Understanding how to influence with social networks - due Thursday Assignment 3.1: Understanding how to influence with social networks - due Thursday 20 5

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Assignment

Assignment 3.2: Exploring how to market with Facebook - due Sunday Assignment 3.2: Exploring how to market with Facebook - due Sunday 20 6

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Quiz

Quiz 3 Quiz 3 10 7

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Week Four (10/9 - 10/15)

Week Four (10/9 - 10/15) Week Four (10/9 - 10/15)

Page

Introduction to Week 4 Introduction to Week 4 1

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Lecture 4.1: Marketing with Twitter Lecture 4.1: Marketing with Twitter 2

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Lecture 4.2: Twitter Marketing Evolves Lecture 4.2: Twitter Marketing Evolves 3

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Lecture 4.3: Using Twitter for Customer Support Lecture 4.3: Using Twitter for Customer Support 4

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Page

Case Study 4.1: TurboTax Experts Take Over Twitter Case Study 4.1: TurboTax Experts Take Over Twitter 5

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Assignment

Assignment 4.1: Understanding how to market with Twitter - due Thursday Assignment 4.1: Understanding how to market with Twitter - due Thursday 20 6

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Assignment

Assignment 4.2: Using Twitter for promotion - due Sunday Assignment 4.2: Using Twitter for promotion - due Sunday 20 7

assignment 23663615 1

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Quiz

Quiz 4 Quiz 4 10 8

quiz 23663616 1

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Week Five (10/16 - 10/22)

Week Five (10/16 - 10/22) Week Five (10/16 - 10/22)

Page

Introduction to Week 5 Introduction to Week 5 1

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Lecture 5.1: The Founding of the Huffington Post Blog Lecture 5.1: The Founding of the Huffington Post Blog 2

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Lecture 5.2: Corporate Blogging Lecture 5.2: Corporate Blogging 3

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Lecture 5.3: How to Create a Successful Podcast Lecture 5.3: How to Create a Successful Podcast 4

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Case Study 5.1: The Huffington Post: How a Single Voice Became Many Case Study 5.1: The Huffington Post: How a Single Voice Became Many 5

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Assignment

Assignment 5.1: Using blogs to promote business - due Thursday Assignment 5.1: Using blogs to promote business - due Thursday 20 6

assignment 23663622 1

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Assignment

Assignment 5.2: Evaluating real world corporate blogs - due Sunday Assignment 5.2: Evaluating real world corporate blogs - due Sunday 20 7

assignment 23663623 1

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Quiz

Quiz 5 Quiz 5 10 8

quiz 23663624 1

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Week Six (10/23 - 10/29)

Week Six (10/23 - 10/29) Week Six (10/23 - 10/29)

Page

Introduction to Week 6 Introduction to Week 6 1

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Lecture 6.1: Getting Started with YouTube Marketing Lecture 6.1: Getting Started with YouTube Marketing 2

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Lecture 6.2: How to Market on Flickr Lecture 6.2: How to Market on Flickr 3

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Case Study 6.1: Home Depot Shows You How Case Study 6.1: Home Depot Shows You How 4

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Assignment

Assignment 6.1: Exploring how to use video marketing - due Thursday Assignment 6.1: Exploring how to use video marketing - due Thursday 20 5

assignment 23663629 1

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Case Study 6.2: Who Are You with Nikon? Case Study 6.2: Who Are You with Nikon? 6

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Assignment

Assignment 6.2: Understanding how to market with photo sharing sites - due Sunday Assignment 6.2: Understanding how to market with photo sharing sites - due Sunday 20 7

assignment 23663631 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

Quiz 6 Quiz 6 20 8

quiz 23663632 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week Seven (10/30 - 11/5)

Week Seven (10/30 - 11/5) Week Seven (10/30 - 11/5)

Page

Introduction to Week 7 Introduction to Week 7 1

wiki_page 23663633 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
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Lecture 7.1: Exploring Social News Sites Lecture 7.1: Exploring Social News Sites 2

wiki_page 23663634 0

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Lecture 7.2: The Decline of Article Directories Lecture 7.2: The Decline of Article Directories 3

wiki_page 23663635 0

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Lecture 7.3: Publishing an eBook Lecture 7.3: Publishing an eBook 4

wiki_page 23663636 0

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Page

Case Study 7.1: How Business Pioneers Take Advantage of Quora Case Study 7.1: How Business Pioneers Take Advantage of Quora 5

wiki_page 23663637 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Assignment 7.1: Exploring how to use Q&A sites for marketing - due Thursday Assignment 7.1: Exploring how to use Q&A sites for marketing - due Thursday 20 6

assignment 23663638 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Assignment 7.2: Understanding how to market with e-books - due Sunday Assignment 7.2: Understanding how to market with e-books - due Sunday 20 7

assignment 23663639 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

Quiz 7 Quiz 7 20 8

quiz 23663640 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week Eight (11/6 - 11/12)

Week Eight (11/6 - 11/12) Week Eight (11/6 - 11/12)

Page

Introduction To Week 8 Introduction To Week 8 1

wiki_page 23663641 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Lecture 8.1: Mobile Device Users Dominate Social Media Lecture 8.1: Mobile Device Users Dominate Social Media 2

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Page

Lecture 8.2: Mobile Apps vs. Mobile Web Lecture 8.2: Mobile Apps vs. Mobile Web 3

wiki_page 23663643 0

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Page

Lecture 8.3: Seven Expert Tips for Location Based Marketing Lecture 8.3: Seven Expert Tips for Location Based Marketing 4

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Page

Case Study 8.1: Conan O’Brien Flies High with Foursquare Blimp and Badges Case Study 8.1: Conan O’Brien Flies High with Foursquare Blimp and Badges 5

wiki_page 23663645 0

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Assignment

Assignment 8.1: Exploring how to promote with location-based social services - due Thursday Assignment 8.1: Exploring how to promote with location-based social services - due Thursday 20 6

assignment 23663646 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Case Study 8.2: Dunkin’ Donuts Gets You Running with Mobile Marketing Case Study 8.2: Dunkin’ Donuts Gets You Running with Mobile Marketing 7

wiki_page 23663647 0

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Assignment

Assignment 8.2: Understanding how to use mobile and location marketing - due Sunday Assignment 8.2: Understanding how to use mobile and location marketing - due Sunday 20 8

assignment 23663648 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

Quiz 8 Quiz 8 10 9

quiz 23663649 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week Nine (11/13 - 11/19)

Week Nine (11/13 - 11/19) Week Nine (11/13 - 11/19)

Page

Introduction to Week 9 Introduction to Week 9 1

wiki_page 23663650 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Lecture 9.1: Social Media Monitoring and Listening Tools Lecture 9.1: Social Media Monitoring and Listening Tools 2

wiki_page 23663651 0

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Page

Lecture 9.2: Using Sentiment Analysis to Monitor a Brand Lecture 9.2: Using Sentiment Analysis to Monitor a Brand 3

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Page

Lecture 9.3: Critical Social Media Key Performance Indicators (KPIs) Lecture 9.3: Critical Social Media Key Performance Indicators (KPIs) 4

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Page

Case Study 9.1: Barclays Uses Social Media Monitoring Case Study 9.1: Barclays Uses Social Media Monitoring 5

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Assignment

Assignment 9.1: Evaluating the progress of a social media marketing campaign - due Thursday Assignment 9.1: Evaluating the progress of a social media marketing campaign - due Thursday 20 6

assignment 23663655 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Assignment 9.2: Understanding how to build brands with sentiment analysis - due Sunday Assignment 9.2: Understanding how to build brands with sentiment analysis - due Sunday 20 7

assignment 23663656 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

Quiz 9 Quiz 9 20 8

quiz 23663657 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week Ten (11/27 - 12/3)

Week Ten (11/27 - 12/3) Week Ten (11/27 - 12/3)

Page

Introduction to Week 10 Introduction to Week 10 1

wiki_page 23663658 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Lecture 10.1: Five Steps to a Winning Social Media Marketing Plan Lecture 10.1: Five Steps to a Winning Social Media Marketing Plan 2

wiki_page 23663659 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

Lecture 10.2: Social Media Marketing Predictions! Lecture 10.2: Social Media Marketing Predictions! 3

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Assignment 10.1: Understanding how to assemble a social media marketing plan - due Thursday Assignment 10.1: Understanding how to assemble a social media marketing plan - due Thursday 20 4

assignment 23663661 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Assignment 10.2: Exploring social media marketing predictions - due Sunday Assignment 10.2: Exploring social media marketing predictions - due Sunday 20 5

assignment 23663662 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

Quiz 10 Quiz 10 10 6

quiz 23663663 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Final Paper, due Friday, December 8

Final Paper, due Friday, December 8 Final Paper, due Friday, December 8

Assignment

Final Research Paper Final Research Paper 60 1

assignment 23663664 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete